003: The ACN Office - marketing, finding clients, working with AppleCare, the Apple Store

Jun 29, 2013

Episode three of Command-Control-power features a wide-ranging conversation with Joe, Sam, and Jerry discussing the topic of The ACN Office.

Topics: 

• marketing to existing clients, incentivizing referrals vs. mass marketing to public; relative quality of leads
• Constant Contact, MailChimp, My Emma, Campaign Monitor
• sticking with what you know vs. "the devil you don't know"; clients also trust a known entity
• finding clients, never having needed to seek out clients before now
• PR; marketing
• press releases in local publications; working with non-profits to get one's name out
• OnForce vs. ACN
• Intro to Business at the Apple Store presentation includes an ACN slide; tip from Apple Store Business Manager
• retail turnover in the Apple Store, especially in the Business Team
• tip from local Apple Store about increasing ACN referrals
• working harder to get new business?
• "Sales"
• Managed Services vs. Break/Fix
  
• revenue streams; recurring fees
• Wellness Visits, i.e. preventive maintenance
• running a managed offsite backup service using CrashPlan
• offering email and web hosting services
• RackSpace offices in San Antonio, a former mall
• recurring revenue streams, no matter how small; residuals
  
• benefit of referrals from Apple Store; clients feel Apple endorses us
• a day in the life of an ACN
• next week: Live from Advanced Camp!

Mentions

Craig Cohen (@ccohen), Arek Dreyer (@arekdreyer), Ben Greisler (@magikben).